Say goodbye to the scented candle

Say goodbye to the scented candle. Scent branding has moved into the living room.

While decorators, fashion designers and celebrities have been using candles to brand themselves at least since the late 1990s — Sir Elton John once lent his name to scented rocks — it was less than a decade ago that hotels began using cold-air technologies to scent their public spaces. [...] Before long, the most unlikely places were being scented.

— From What Good Taste Smells Like, about scent diffusion systems for home use, at the New York Times.

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Folie a Plusieurs Mood Indigo ~ new ambient fragrance

Folie à Plusieurs Mood Indigo

Folie à Plusieurs is the new fragrance brand of Kaya Sorhaindo, one of the original founders of the Six Scents Fragrance Initiative. The brand’s first perfume release will be this fall, but in the meantime the brand is collaborating on Le Cinéma Olfactif, pairing art house films with ambient fragrances developed by perfumer Mark Buxton. The films are being shown in Berlin at Soho House

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