
Yves Rocher will launch FlowerParty, a new fruity floral fragrance for women, this Spring.
FlowerParty was developed by perfume Philippe Romano…

Yves Rocher will launch FlowerParty, a new fruity floral fragrance for women, this Spring.
FlowerParty was developed by perfume Philippe Romano…
Yves Rocher, founder of the cosmetics and fragrance firm that bears his name, passed away in France Saturday at the age of 79. His grandson will take over the Yves Rocher company. You can read more at France24.

Maybe more than any other flower used in perfumery, iris is a chameleon. In Chanel No. 19 or Hermès Hiris, iris is as elegant as a beautifully dressed woman in a Mercedes sedan you admire from your seat in the bus. In Le Labo Iris 39, iris is as earthy and inviting as a rundown house with a wild garden and The Decemberists playing in the background. In Serge Lutens Iris Silver Mist or Prada Infusion d’Iris, iris is intellectual and absorbing. Annick Goutal Heure Exquise and Guerlain L’Heure Bleue feature moody iris, and Frédéric Malle Iris Poudre and Gianfranco Ferré Ferré are infused with iris that oozes dressing room glamour. Yves Rocher Iris Noir is Party Girl iris.
With so many perfume lines to explore, I never spent much time with Yves Rocher. Yves Rocher fell between the cracks of the high-end niche lines and fêted perfume houses that are so alluring and the drugstore fragrances with their bargain prices and reverse snob appeal…

Yves Rocher will launch So Elixir, a new perfume for women, in September. The company hopes So Elixir will “raise its glamour quotient”.
So Elixir was developed by perfumers Marie Salamagne, Olivier Cresp and Jacques Cavallier; the notes for the woody floral…