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A symbol to an alternate way of life

From L’Occitane, two short videos about efforts to preserve the lavender fields of Provence, which are threatened by issues related to climate change. First, L’Occitane founder Olivier Baussan talks about the importance of lavender to the culture of Provence, then below the jump, Eric Chaisse of the French plant research institute CRIEPPAM talks about some of the specific problems faced by lavender growers in the region. Note that many of the fragrance & flavor companies also support CRIEPPAM (see reports from Symrise and Givaudan).

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