In the back room of a large department store, a handful of sales associates sat around a chipped melamine table. Towers of holiday-themed fragrance boxes were stacked along the walls. Deb, the store's fragrance department manager, poured a cup of coffee and sat down with the group.
“Is everyone here? Good. Joe, would you hand out these tester cards? Thanks.” Deb held up a rectangular bottle filled with purple liquid. “I want to introduce a new fragrance we'll be carrying, Beckham Signature for Her. We're also carrying Beckham Signature for Him, but today I want to focus on Signature for Her.”
Jackie, who was still catching her breath from dashing into the meeting at the last minute, brought the tester card up to her nose. “It smells like grape juice,” she said…
David and Victoria Beckham will launch a new duo of fragrances, Beckham Signature for Her and Beckham Signature for Him, this coming September. Unlike their prior mass market launches, the new scents will launch in prestige department stores.
Beckham Signature for Her (shown) is a fruity floriental developed by perfumer Sylvie Fischer (who also created Intimately Beckham Night for Men), and includes notes of anise flower, candy apple, orchid, heliotrope, vanilla, patchouli, amber and musk…