Valentino will launch Valentina, a new ‘sensual and sexy’ perfume for women, in September. It will be the brand’s first fragrance under new licensing arrangements with Puig. Valentina will be fronted by model Freja Beha Erichsen…

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Rock ‘n Dreams targets a younger customer, and features notes of myrrhone (a Firmenich molecule derived from myrrh and iris), peach, cinnamon, woods and vanilla…

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Introducing Valentino—a new fragrance which captures the inherent femininity and timeless heritage of the Italian luxury fashion brand.

With a unique blend of mimosa and rice vapour…

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Valentino Pret a Porter Eau de Toilette, inspired by the classic Rock 'n Rose fragrance, features Valentino's favorite flower, the rose. The scent has a lighthearted elegance which makes it fresh enough to wear on a daily basis.

The notes feature bergamot, blackcurrant, crispy green, cassis, rose, gardenia, muguet, orange blossom, sandalwood, orris, musk, vanilla and heliotrope…

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In a crowded market place, it's more difficult for beauty companies to establish the next Chanel No. 5 or Old Spice. But consumers already identify with celebrities, so when distributors slap a recognizable name on a perfume bottle, there's less need for a huge marketing effort.

— Why celebrity fragrances persist, from Best-Selling Celebrity Scents in Forbes, with thanks to Jessica for the link.

P&G worried that the rose scent was too commonplace and old-fashioned. "But as we talked to him about flowers, we discovered that what he really liked was the sensuality of the rose, rather than the actual scent," recalls Mr. Bhasin.

That subtlety led P&G perfumers to take liberties when developing the Rock 'n Rose line. Despite its name, it has only a hint of rose among other notes... The final scent, meant to slightly modulate with subsequent versions, pleased the designer, who chafes at perfumes that "pinch the nose."

— From a fascinating article in the Wall Street Journal on Procter & Gamble's efforts in the prestige fragrance market, and particularly about Valentino's Rock 'n Rose and Rock 'n Rose Couture. Read more at P&G's Push Into Perfume Tests a Stodgy Marketer.

The latest addition to Valentino’s fragrance portfolio is Rock ’n Rose Couture. Building on the youthful appeal of the original Rock ’n Rose, the new scent comes in a lace-clad bottle…

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Valentino has launched Rock ‘n Rose, a fragrance “inspired by a new generation of young Valentino women….a Rose on the outside and a Rocker on the inside”…

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Being a huge fan of Valentino’s couture collections, I’m always a little dismayed by the fact that I only own a single Valentino fragrance — 1991’s masterpiece, Vendetta pour Homme. Although a couple of Valentino’s women’s perfumes intrigue me, I’ve never really gotten to know them; likewise, 1999’s Very Valentino for Men smelled pleasant enough, but never really grabbed me. So, it was with high hopes that I tested the new V Pour Homme, a subtly sweet blend of bergamot, mandarin, basil, pink peppercorn, transparent floral, jasmine, mace, cumin, ambrette seed, cedarwood, sandalwood, vanilla, dry amber and musk.

Last year’s initial launch in the V family of fragrances, V Pour Femme, was a soft, ambery floral and I’m pleased to say that V Pour Homme follows the theme rather well with sweet floral notes lifting the warmer amber and woods. V opens with a light and fresh yet peppery accord of citrus and jasmine. As the fragrance progresses, the sweetness of the jasmine becomes slightly more pronounced before finally relaxing into the background of darker base notes…

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