Ford is a busy man; aside from being a successful designer and now filmmaker, with the lauded 2016 "Nocturnal Animals," he's just launched a new fragrance, which has a title we can't write here — but the second word is "Fabulous."
— In case anyone was wondering how The New York Times would deal with the name of Tom Ford's latest fragrance. Read more at Tom Ford Launches Fashion Week With Sequins, Celebs Galore.
“You know, one day I said, ‘Oh my god, this is fckng fbls.' And I thought, ‘Why don’t we just call it that?’”
Ford, unsurprisingly, is fully cognisant of the potency of such a marketing message. (In fact, he uses the word “potent” several times over the course of our conversation to describe everything from a handbag to an advertising campaign.) “Even if the fragrance was not good, our customer is looking for a gift at Christmas for somebody who has everything... it worked in a lot of ways,” he says. “And it is a good fragrance. It is fckng fbls.”