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The more you hug them, the sweeter they smell

Build-A-Bear Workshop Sweet Hugs Swirl Bear and Sweet Hugs Pup

Build-A-Bear Workshop, Inc., an interactive destination where guests can create personalized furry friends, has introduced a new collection of scented, make-your-own Sweet Hugs gifts just in time for Valentine's Day. The new Build-A-Bear Workshop Sweet Hugs Heart Bear [not shown], Sweet Hugs Swirl Bear [above right, $47] and Sweet Hugs Pup [above left, $45.50] have candy-scented fur made possible by Celessence™ Technologies microencapsulation, a license of Genius Brands International (OTCQB: GNUS), which uses touch to release an irresistible fragrance. The more you hug them, the sweeter they smell.

— Build-A-Bear goes scented for Valentine's Day, and they'll also be matching in-store donations to Save the Children's Journey of Hope program through March 7. (via prnewswire)