Thierry Mugler will launch Alien Goddess Supra Florale, a new fragrance for women. Alien Goddess Supra Florale is a flanker to 2021’s Alien Goddess, which was a flanker to 2005’s Alien; it follows 2022’s Alien Goddess Intense…
The sparkling stars in the mirror
In collaboration with creative studio Fondamentale, Mugler used FFFACE.ME’s AR mirrors to launch three augmented reality installations in Charles de Gaulle Airport in Paris, Alexa Mall in Berlin and Pep mall in Munich. The installations allow visitors to view themselves on a screen, with the AR mirror applying a digital constellation overlay to their appearance through augmented reality once they “spray” Angel Elixir. The sparkling stars in the mirror are inspired by the perfume’s iconic star-shaped bottle. Visitors can tap on the screen to record a photo or video of themselves that they can download and share.
— Read more in Mugler's AR Mirror Turns You Into a Constellation at AdWeek.
I’m an angel in the atmosphere
Hunter Schafer for Mugler Angel Elixir.
Very emotional
Before he died last year at the age of 73, Mugler had a chance to smell the new fragrance in its early incarnation. “It was very emotional,” reveals perfumer Domitille Michalon-Bertier, who co-created the formula with Anne Flipo, of the designer’s encouraging reaction to the updated blend, which arrives in a dark blue version of the original five-pointed-star flacon. Mugler’s instincts seem to hold as much weight today as they did 30 years ago.
— Read more in With Angel Elixir, Thierry Mugler's Iconic Fragrance Gets a Next-Gen Reboot at Vogue.