About six months into [the process], the nose was like, “You know, people don’t make fragrances with rose. There’s only two on the market that have ever had any kind of impact. It’s the hardest scent to work with—people avoid it like the plague.” And I was like, “Oh, you could have told me that a bit earlier!” I think we almost brought the rose back in fragrance—having that naïveté is quite a benefit.
— Stella McCartney, talking to Style.com about the creation of her Stella fragrance, developed by perfumer Jacques Cavallier. A new Stella Eau de Toilette will debut in April. Read more at Stella McCartney Explains Why Fragrance “Isn’t All About Sex”.