
Bvlgari has launched Mon Jasmin Noir, a new flanker to 2008′s Jasmin Noir. The new perfume for women will be fronted by actress Kirsten Dunst…

Bvlgari has launched Mon Jasmin Noir, a new flanker to 2008′s Jasmin Noir. The new perfume for women will be fronted by actress Kirsten Dunst…

Between CK In2U, Euphoria and Secret Obsession, Calvin Klein presumably already had a modern fragrance for almost every (perfume-buying) woman on earth. But women over 40 were sadly lacking until the launch of Beauty, the latest Calvin Klein fragrance. The Calvin Klein brand, for anyone who has just arrived here from another planet, usually relies heavily on the “sex sells, and more sex sells more” theory of fragrance advertising, but for Beauty, they’re clearly going for elegance: the commercial features actress Diane Kruger, fully clothed (in white, no less), talking about confidence, purity and wisdom.
Does the fragrance live up to the advertising? Well, yes, at least in the relative sense. Beauty is miles away from CK In2U (candied fruity floral), Euphoria (candied fruity vanilla cream oriental) or Secret Obsession (candied fruity hairspray oriental). There’s less fruit, and less candy…

Blumarine will launch Blumarine Bellissima Parfum Intense, a followup to last year’s Bellissima, in September…

Next month, Lancôme will launch Ô d’Azur, a new variation on their 1969 classic Ô de Lancôme.
Ô d’Azur was developed by perfumers Domitille Bertier…

Calvin Klein will launch Beauty, a new sophisticated floral fragrance for women, in October. Beauty is fronted by actress Diane Kruger and is tied to the Calvin Klein Collection fashion line…