SJP NYC is the latest release from Sarah Jessica Parker. It’s a tie-in with her upcoming movie, Sex and the City 2, and is meant to be a reflection on the fictional character Carrie Bradshaw as opposed to a reflection on Sarah Jessica Parker herself. Which works out very well for Coty, apparently, since they’ve found that Sarah Jessica Parker is not always an easy sell:
In the case of actress Sara Jessica Parker, Coty has had varied experiences. Lovely, which was easily relatable to Parker’s television persona, was a success. Covet, meanwhile, which tapped into a different side of the celebrity, proved a bigger challenge. [Catherine] Walsh explained that Coty’s next launch with Parker, SJP NYC, again focuses on the personality that the consumer wants.1
And the personality that the consumer wants, apparently, smells like strawberry. I suppose I should stop here and admit that I was never a fan of Sex and the City, although I did sit through several episodes at the urging of friends who found the show mesmerizing…
Behind the scenes at the photo shoot for Sarah Jessica Parker's SJP NYC. No sound, which makes it rather dull unless you really like looking at pictures of a) shoes, b) dresses and c) Sarah Jessica Parker.
It has taken me three years to decide on the scent because I really like B.O. and I think it's sexy. I wanted to figure out a way to make it palatable to everybody.
Sarah Jessica Parker’s next fragrance, due to launch in February, will be SJP NYC. The scent, a fruity floral, is meant to tie in with Parker’s upcoming Sex and the City movie (due out in May), and to reflect the character she plays, Carrie Bradshaw.
Sarah Jessica Parker will launch a new trio of fragrances called The Lovely Collection. According to the actress, Dawn, Endless and Twilight were designed to provide “a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time”.
Dawn is a soft floral developed by perfumer Stephen Nilsen…
