British niche line Roja Parfums has launched the Profumi D’Amore collection, a new trio of perfumes for women…
Roja Dove, a high-end British perfumer who has a shop in Harrods, is known throughout Europe and the Middle East for his oud fragrances, which use real oud oil and can cost upward of $500 a bottle. This summer, he introduced a Tutti Frutti Aoud line to appeal to younger customers who were drawn to the ingredient, cutting the agarwood with notes like raspberry, strawberry and violet.
Dove was one of the aoud pioneers (it can also be spelled "oud"), launching the first of his smoky fragrances in 2011. Other best-sellers, such as Acqua di Parma’s Colonia Intensa d’Oud, didn’t come to the market until a year later. Tom Ford’s Oud Fleur was launched in 2013.
— Read more at Roja Dove, 'the nose', on creating a Western aoud cult at The Telegraph. Tom Ford, of course, launched Oud Wood in 2007, and did M7 for Yves Saint Laurent in 2002. I was personally so sick of the avalanche of oud scents by 2011 that I started the please-no-more-oud tag that very year.