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Parfums Raffy

Those who follow the money, part two

Roja Dove, a high-end British perfumer who has a shop in Harrods, is known throughout Europe and the Middle East for his oud fragrances, which use real oud oil and can cost upward of $500 a bottle. This summer, he introduced a Tutti Frutti Aoud line to appeal to younger customers who were drawn to the ingredient, cutting the agarwood with notes like raspberry, strawberry and violet.

— As a counterpoint to the article I posted earlier about why Hermès is not doing oud perfumes (see Those who follow the money), do read Power Perfumes Return to the Scene at the New York Times.

One of the aoud pioneers

Dove was one of the aoud pioneers (it can also be spelled "oud"), launching the first of his smoky fragrances in 2011. Other best-sellers, such as Acqua di Parma’s Colonia Intensa d’Oud, didn’t come to the market until a year later. Tom Ford’s Oud Fleur was launched in 2013.

— Read more at Roja Dove, 'the nose', on creating a Western aoud cult at The Telegraph. Tom Ford, of course, launched Oud Wood in 2007, and did M7 for Yves Saint Laurent in 2002. I was personally so sick of the avalanche of oud scents by 2011 that I started the please-no-more-oud tag that very year.