Three perfume commercials from director Bruno Aveillan. First, Guerlain Mahora. Below the jump, Lanvin Oxygene and Eau de Rochas.
Three perfume commercials from director Bruno Aveillan. First, Guerlain Mahora. Below the jump, Lanvin Oxygene and Eau de Rochas.

Hermès will introduce a trio of colognes in May. The first is a repackaging of the long time house favorite Eau d’Orange Verte. In addition…
House perfumer Jean-Claude Ellena has conjured Eau de Pamplemousse Rose, a sparkling grapefruit scented juice tinted with rose, and Eau de Gentiane Blanche, which features notes of white musk and gentian…
The concept of cologne is so alluring. A true cologne should be sparkling and clean and disappear soon after it is applied — almost like an extension of the soap you just used in the shower. It all sounds so fresh, pure, and energetic. The problem for me is that a cologne never really feels like “me”. Just like meditation, camping, and taking up a sport, cologne sounds like something I want to love but, to be honest, really don't. That is, until I met Eau de Rochas.
Most colognes are easily identifiable by the “eau” that precedes the name. Many perfume houses do a cologne as a matter of course. Some famous colognes are Eau de Guerlain, L'Eau de L'Artisan, Christian Dior Eau Fraîche, Thierry Mugler Cologne, Eau de Cartier, and, of course, 4711. I like the cedar freshness and gin and tonic quality of Eau de Cartier, and I spray Thierry Mugler Cologne on my sheets when I change the bed, but otherwise cologne has never resonated much with me…

I know many people who love perfumes but who do not have the “vocabulary” to describe them; as they struggle to identify “notes” or “accords” they falter and become frustrated. But sometimes those same people can make a perfume come alive for me when they forget about the ‘notes’ and describe a scene or feeling the perfume inspired. Like all perfume lovers, I often experience vivid images and emotions as I smell a perfume for the first time:
It is a hot summer day. I am alone in a small, stuffy, dim and cluttered room that is decorated in the Victorian style. The room’s windows are closed and covered by heavy, moss-green curtains. The room’s walls are papered with dusty pink (and flocked) wallpaper in a Fleur-de-Lys pattern…

Isn’t it strange how two perfumes can have the same list of notes and yet sometimes smell so different? Lots of perfumes start with bergamot, neroli, or lemon, then segue to rose, jasmine, and iris with maybe some lily or tuberose thrown in. Then the perfume drys down to some combination of sandalwood, vetiver, amber and maybe tonka or vanilla. Racier scents might have civet, patchouli, musk, or oakmoss in the base. Of course I’m being overly general here, but so many scents have the same ingredients and yet smell so different. Madame Rochas is a case in point.
Helène Rochas — the real Madame Rochas — took over the House of Rochas when she became a widow at only 28 years old. It was 1955. Helène was the woman for whom Marcel Rochas commissioned Edmond Roudnitska to create Femme as a wedding present. By 1960, Helène was ready to add a new perfume to the Rochas brand, one that was easier to wear than Femme. She looked to Chanel No. 5 and Arpège for inspiration, and she hired Guy Robert to create it…