nstperfume » replay

Replay Jeans Spirit! ~ new fragrances

Robin — Thu, 30 Jun 2011 15:45:41 +0000

Italian denim brand Replay has launched Jeans Spirit!, new fragrances celebrating the line’s 30th anniversary…

Tens of thousands of water guns

Robin — Wed, 01 Sep 2010 11:30:47 +0000

The [water] guns were tied by the dozens to park fences and hung from trees. They could even be found tied to the brakes of bicycles.

Each gun had attached to it a short note to which had been applied a sample of the perfume. The perfume, of course, had dried, but the card claimed the perfume could be revived simply by sprinkling a drop of water where the fragrance had been applied.

— An Israeli ad agency used water guns to promote the Replay fragrance. Read more at Squirt and sniff: One way to sell a perfume at Media Life.

Replay Refresh ~ new fragrances

Robin — Mon, 01 Mar 2010 14:22:28 +0000

Italian denim brand Replay will follow last year’s Replay Your Fragrance! duo with a new duo under the name Replay Refresh, due to launch in May. As with the originals, the new scents feature technology that allows the wearer to reactivate the fragrance with a drop of water…

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Oh no you’re turning blue

Robin — Sun, 20 Sep 2009 14:33:18 +0000

A commercial for the new Replay Your Fragrance by Replay. I think the music is Computer Song by Jim Noir.

Replay Your Fragrance For Her & For Him ~ new fragrances

Robin — Fri, 21 Aug 2009 15:00:44 +0000

Italian denim brand Replay will follow last year’s Replay For Her & Him with the Replay Your Fragrance! duo, expected to launch in September. The new fragrances take advantage of reactivation technology that will allow the wearer to revive the scent with a single drop of water:

The men’s and women’s scents are infused with a molecule called cyclodextrin…

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Replay Intense ~ new fragrances

Robin — Wed, 20 May 2009 14:41:44 +0000

Italian denim fashion brand Replay will introduce Replay Intense, new concentrated versions of last year’s Replay For Her and Replay For Him, in June.

Replay For Her features tonka bean, mirabelle plum, sandalwood and gala apple. It is available in 20, 40 and 60 ml Eau de Parfum…

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Pierre Cardin Winter Edition, Replay For Her & For Him ~ new fragrances

Robin — Thu, 07 Aug 2008 19:20:00 +0000

Pierre Cardin will follow on last year's Pierre Cardin Pour Homme and Pierre Cardin Pour Femme with a new duo of limited edition flankers, scheduled to launch this coming September. Like the original scents, the new Winter Edition duo was developed by perfumer Benoist Lapouza, and they share a common note of Pink Lady apple.

Pierre Cardin Pour Homme Winter Edition (shown) features notes of lemon, bergamot, orange blossom…

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