Italian denim brand Replay has launched Jeans Spirit!, new fragrances celebrating the line’s 30th anniversary…
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Tens of thousands of water guns
The [water] guns were tied by the dozens to park fences and hung from trees. They could even be found tied to the brakes of bicycles.
Each gun had attached to it a short note to which had been applied a sample of the perfume. The perfume, of course, had dried, but the card claimed the perfume could be revived simply by sprinkling a drop of water where the fragrance had been applied.
— An Israeli ad agency used water guns to promote the Replay fragrance. Read more at Squirt and sniff: One way to sell a perfume at Media Life.
Replay Refresh ~ new fragrances
Italian denim brand Replay will follow last year’s Replay Your Fragrance! duo with a new duo under the name Replay Refresh, due to launch in May. As with the originals, the new scents feature technology that allows the wearer to reactivate the fragrance with a drop of water…
Oh no you’re turning blue
A commercial for the new Replay Your Fragrance by Replay. I think the music is Computer Song by Jim Noir.
Replay Your Fragrance For Her & For Him ~ new fragrances
Italian denim brand Replay will follow last year’s Replay For Her & Him with the Replay Your Fragrance! duo, expected to launch in September. The new fragrances take advantage of reactivation technology that will allow the wearer to revive the scent with a single drop of water:
The men’s and women’s scents are infused with a molecule called cyclodextrin…
