The city Department of Environmental Protection is using a perfume-like chemical spray to mask a fetid stench likely emanating from a waste treatment plant.
Officials hoped the citrus-scented spray would prevent a fireworks display in Astoria Park from turning into a putrid jubilee.
— From New York using perfume spray to cover stench in Astoria, likely caused by wastewater treatment plant at Daily News.
Scenting an entire building is the latest ambition in a growing business that has, for years, gone unnoticed by most consumers. Roger Bensinger, executive vice-president for scent marketing company Prolitec, estimates there are now 20 companies worldwide specializing in ambient scent-marketing and dispersion technology. While many of these companies are privately held, industry executives value the business at roughly between $80 million and $100 million.
— From Scent Branding Sweeps the Fragrance Industry, a nice summary of the latest trends in the scent marketing field, at Business Week.
There's something in the air along a busy local road, and for once, it's not just exhaust fumes: It's the smell of grilled steak, courtesy of what appears to be the nation's first-ever scented highway billboard.
The Bloom grocery chain, part of Salisbury, N.C.-based Food Lion, is aiming to catch shoppers by the nose by wafting black pepper and charcoal smells from the base of a sign along River Highway (N.C. 150) in Mooresville.
— Read more at N.C. sign reaches out to noses on the road at The Sun News. Many thanks to Aimee for the link!
Teens Turning Green first targeted Abercrombie & Fitch last spring, when the group sold environmentally friendly products at a temporary storefront at the Village at Corte Madera shopping center. Organizers said they noticed a strong smell wafting from the nearby Abercrombie & Fitch store.
"I got headaches just from smelling it all the time," said Kate Smith, 18, student co-president of Teens Turning Green and a senior at San Domenico School in San Anselmo.
— The Teens Turning Green advocacy group asks Abercrombie & Fitch to turn off the perfume dispensers. Read the whole story at Marin teen group pressures Abercrombie & Fitch on store perfume at the Marin Independent Journal.
Activist and MacArthur Award winner Majora Carter has developed a new fragrance, L’Eau Verte du Bronx du Sud, and wants to use it to scent the hallways and public areas of the Saint Thomas apartments in the Bronx:
The celebrated founder of Sustainable South Bronx partnered with Parisian perfumer Pascal Gaurin, creator of Vera Wang for Men, and Bruno Jovanovic…
Another corpse flower has bloomed at Western Illinois U, & they're expecting 2 more... http://t.co/oRnROz6j (& they've got live video)