A unique new advert is set to make commuters' mouths water as it replaces the usual bus shelter aroma with the scent of freshly cooked jacket potatoes.
Commuters waiting for buses in York, Manchester, London, Nottingham and Glasgow will be able to experience the 3D adverts for McCain Ready Baked Jackets.
— From Jacket potato ad smells of success at Yahoo.
Semoff says that a study run by Nike showed that adding scents to their stores increased intent to purchase by 80 per cent, while in another experiment at a petrol station with a mini-mart attached to it, pumping around the smell of coffee saw purchases of the drink increase by 300 per cent. "Numbers are pretty outrageous," he says.
— That's Steven Semoff, of the Scent Marketing Institute. Read more at The smell of commerce: How companies use scents to sell their products at the Independent.
About a dozen teen protesters briefly shut down the Abercrombie & Fitch store on Market Street in San Francisco on Tuesday afternoon. Their unlikely cause: the retailer’s practice of perfuming the air in its stores, which the protesters charge could harm customers and employees.
— From Green Teens Get 'Fierce' at A&F at The Bay Citizen.
It has a pleasant, showery smell. It’s not offensive and it’s not overpowering. It’s a light scent.
— The executive director of the Middlesex County Utilities Authority in New Jersey, on efforts to combat the smell of garbage at the Middlesex County Landfill using perfume. Read more at Middlesex County attempts to neutralize landfill odors using fragrant spray trucks at the Star-Ledger.
The city Department of Environmental Protection is using a perfume-like chemical spray to mask a fetid stench likely emanating from a waste treatment plant.
Officials hoped the citrus-scented spray would prevent a fireworks display in Astoria Park from turning into a putrid jubilee.
— From New York using perfume spray to cover stench in Astoria, likely caused by wastewater treatment plant at Daily News.
Stella McCartney in conversation with Alexandra Shulman (video, talks about new scent L.I.L.Y) http://t.co/VAKYigvK "French parfumier Guerlain on trial over 'race slurs'" article at Telegraph http://t.co/lVDxoZMi Vote for NST's Mood Board on FB and win a Zoya Nail Polish collection! http://t.co/MXHMN7I3