nstperfume » perfume ads

Dancing on drugs

Robin — Wed, 02 Feb 2011 15:08:09 +0000

British regulators on Wednesday banned a television advert for the Yves St Laurent perfume "Belle D'Opium", upholding complaints that the dancing female star looked as if she was taking drugs.

— British regulators must not watch too many perfume adverts, eh? Read more at British regulators ban YSL perfume ad at Yahoo News.

A gentleman has respect for himself

Robin — Thu, 02 Sep 2010 12:58:55 +0000

In case you thought it was only women who were regularly subjected to overenthusiastic photoshopping, just take a look at poor Matthew McConaughey, the front man for Dolce & Gabbana's new The One Gentleman. Read more here and here. The title, by the way, comes from McConaughey's statement to People magazine about the inspirations for the new fragrance.

Celebrity advertising

Robin — Sun, 09 Aug 2009 15:16:19 +0000

Respondents were asked whether the presence of a celebrity in an ad makes them more likely or less likely to buy the product, or leaves them neither more nor less likely to do so. Just 8 percent said seeing the celebrity makes them more likely to buy the product, vs. 12 percent saying it makes them less likely. But a landslide 78 percent said it doesn't affect them one way or the other.

— Read more at Most Claim to Be Unswayed by Celebrities in Ads at Adweek. (found via cosmeticnews)

Somewhere in New York City…

Robin — Fri, 31 Jul 2009 01:06:48 +0000

The new ad promo for Donna Karan’s DKNY Be Delicious ‘Delicious Art’ edition. The first part is live action; midway it switches to an animated version of a pop art comic strip developed by illustrator Brad Hamann. See the print ads below the jump.

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Keira Knightley for Chanel’s Coco Mademoiselle, part 3

Robin — Mon, 29 Jun 2009 14:01:12 +0000

Actress Keira Knightley in her latest ad for Chanel's Coco Mademoiselle fragrance. You can see the prior ad, from 2007, here. Back in 2007 there were rumors that Knightley had been "digitally enhanced"; you can check out the 2009 conversation at Basenotes.

(image via the forums at imagesdeparfums, with many thanks to Quarry for the tip!)

Alain Delon for Christian Dior Eau Sauvage

Robin — Thu, 04 Jun 2009 13:57:31 +0000

French actor Alain Delon in the latest ad for Christian Dior’s iconic fragrance for men, Eau Sauvage. According to Dior, Delon is a “living myth” and thus a perfect fit for the enduring classic.

Delon was born in 1935; the photo used in the ad was taken in 1966, the year Eau Sauvage launched…

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Selling Perfume and Glamour in the 1950s (Cosmopolitan, November 1950)

Angela — Mon, 15 Dec 2008 23:36:00 +0000

In 1950, Cosmopolitan magazine looked a lot different than today's Cosmopolitan, but the audience seems to have been the same then as it is now: young, single women without a lot of money. Unlike Harper's Bazaar and Vogue, which catered to women who had, or at least aspired to, charge-o-plates at Bergdorf's, Cosmopolitan was aimed at the working class woman. I already had a Harper's Bazaar from 1938 that was chock full of perfume ads. How would Cosmopolitan treat perfume twelve years later?

If my issue is any indicator, perfume was a luxury item to Cosmopolitan's readers. It was exotic, expensive, and less important than a fully stocked bar, routing Communism, or finding a husband…

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Mais vous, le voulez-vous?

Robin — Tue, 18 Nov 2008 19:54:00 +0000

Here it is, the new Sofia Coppola spot for Miss Dior Chérie, starring model Maryna Linchuk. The music is Brigitte Bardot singing Moi, Je Joue.

I'm still kind of fond of the fake version, myself. New print ads below the jump as well.

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New print ads for Thierry Mugler Angel, Guerlain Homme

Robin — Tue, 01 Jul 2008 19:47:59 +0000

Every women would like to be thought of as angelic, I think, but shouldn’t be afraid of showing your strengths either.

That's Naomi Watts, quoted in Vanity Fair earlier this year after being named as the new face of Thierry Mugler's iconic Angel fragrance. Here's the first print ad; look for television advertising (and a new bath & body line) this fall. (via vogue.fr)…

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Classic Perfume Advertising 1920-1970 by Jacqueline Johnson ~ perfume book review

Marcello — Wed, 28 May 2008 18:57:00 +0000

Jacqueline Johnson's Classic Perfume Advertising features a collection of 370 color prints published in American and French magazines between 1920 and 1970. I’ve always admired the work of illustrators from the 1920s and ‘30s, so when I found this book on Amazon for a little under $29, I didn't think twice about ordering it. Although there are many print ad collections on the net nowadays, I prefer to browse through them in a nice, large book. I was also curious about the stories behind these ads, the people who created them, and the impact they had on the public. How did time affect universal themes in perfume advertising, like romance, sensuality, luxury, and elegance? I had high hopes for this book, and was really looking forward to it. But when my copy finally came in the mail, I couldn’t help feeling disappointed.

What you get for your 29 dollars is a book with a lot of beautiful illustrations indeed…

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