Browsing by tag: perfume ads

Dancing on drugs

British regulators on Wednesday banned a television advert for the Yves St Laurent perfume "Belle D'Opium", upholding complaints that the dancing female star looked as if she was taking drugs.

— British regulators must not watch too many perfume adverts, eh? Read more at British regulators ban YSL perfume ad at Yahoo News.

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A gentleman has respect for himself


In case you thought it was only women who were regularly subjected to overenthusiastic photoshopping, just take a look at poor Matthew McConaughey, the front man for Dolce & Gabbana's new The One Gentleman. Read more here and here. The title, by the way, comes from McConaughey's statement to People magazine about the inspirations for the new fragrance.

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Celebrity advertising

Respondents were asked whether the presence of a celebrity in an ad makes them more likely or less likely to buy the product, or leaves them neither more nor less likely to do so. Just 8 percent said seeing the celebrity makes them more likely to buy the product, vs. 12 percent saying it makes them less likely. But a landslide 78 percent said it doesn't affect them one way or the other.

— Read more at Most Claim to Be Unswayed by Celebrities in Ads at Adweek. (found via cosmeticnews)

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Somewhere in New York City…

The new ad promo for Donna Karan’s DKNY Be Delicious ‘Delicious Art’ edition. The first part is live action; midway it switches to an animated version of a pop art comic strip developed by illustrator Brad Hamann. See the print ads below the jump.

Read the rest of this article »

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Keira Knightley for Chanel’s Coco Mademoiselle, part 3

Keira Knightley advert for Chanel Coco MademoiselleActress Keira Knightley in her latest ad for Chanel's Coco Mademoiselle fragrance. You can see the prior ad, from 2007, here. Back in 2007 there were rumors that Knightley had been "digitally enhanced"; you can check out the 2009 conversation at Basenotes.

(image via the forums at imagesdeparfums, with many thanks to Quarry for the tip!)

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