Respondents were asked whether the presence of a celebrity in an ad makes them more likely or less likely to buy the product, or leaves them neither more nor less likely to do so. Just 8 percent said seeing the celebrity makes them more likely to buy the product, vs. 12 percent saying it makes them less likely. But a landslide 78 percent said it doesn't affect them one way or the other.
— Read more at Most Claim to Be Unswayed by Celebrities in Ads at Adweek. (found via cosmeticnews)
The new ad promo for Donna Karan’s DKNY Be Delicious ‘Delicious Art’ edition. The first part is live action; midway it switches to an animated version of a pop art comic strip developed by illustrator Brad Hamann. See the print ads below the jump.
Actress Keira Knightley in her latest ad for Chanel's Coco Mademoiselle fragrance. You can see the prior ad, from 2007, here. Back in 2007 there were rumors that Knightley had been "digitally enhanced"; you can check out the 2009 conversation at Basenotes.
(image via the forums at imagesdeparfums, with many thanks to Quarry for the tip!)
French actor Alain Delon in the latest ad for Christian Dior’s iconic fragrance for men, Eau Sauvage. According to Dior, Delon is a “living myth” and thus a perfect fit for the enduring classic.
Delon was born in 1935; the photo used in the ad was taken in 1966, the year Eau Sauvage launched…
In 1950, Cosmopolitan magazine looked a lot different than today's Cosmopolitan, but the audience seems to have been the same then as it is now: young, single women without a lot of money. Unlike Harper's Bazaar and Vogue, which catered to women who had, or at least aspired to, charge-o-plates at Bergdorf's, Cosmopolitan was aimed at the working class woman. I already had a Harper's Bazaar from 1938 that was chock full of perfume ads. How would Cosmopolitan treat perfume twelve years later?
If my issue is any indicator, perfume was a luxury item to Cosmopolitan's readers. It was exotic, expensive, and less important than a fully stocked bar, routing Communism, or finding a husband…
