
Paris Hilton has launched St. Moritz, a new addition to the Passport Collection (see Tokyo, Paris and South Beach)…

Paris Hilton has launched St. Moritz, a new addition to the Passport Collection (see Tokyo, Paris and South Beach)…

Paris Hilton has launched the Paris Hilton Passport collection, including three “destination” fragrances: Tokyo, Paris and South Beach…
Paris Hilton in a "behind the scenes" for Paris Hilton Tease.

Tease, which is just appearing in stores this month, is Paris Hilton’s tenth fragrance. Anyone who wondered about her staying power as a celebrity perfume brand can now put their mind at rest, I should think. Paris stays in human form (no more mermaids or fairies) for the Tease advertising campaign, which was reportedly inspired by her fascination with Marilyn Monroe:
Paris Hilton plays with the notion of Hollywood glamour, taking a contemporary, candid look at retro elegance – light hearted, saucy and as always irrestibly [sic] charming – for the launch of her newest fragrance, TEASE. Posing in a classic Hollywood setting, Paris Hilton brings a fresh, youthful appeal to the image of a blonde icon of the silver screen…1
The Tease fragrance, as you might imagine, puts the emphasis on contemporary — it’s a fruity floral in the modern style, very fresh and light and clean…

Paris Hilton will launch Tease, her tenth fragrance, in June. Tease is “based on Hilton’s fascination with Marilyn Monroe”, and is “more evocative of who Paris Hilton is”…