Valentino Uomo ~ fragrance review

Valentino Uomo advert

When I tried the new Valentino fragrance, Valentino Uomo,1 in Nordstrom, I thought: “Uh-oh…I can’t smell a thing…asnomic to an ingredient, I guess.” But when I got outside Nordstrom into the fresh air, I could smell Valentino Uomo. Quickly, I realized why I was unable to detect it at the men’s fragrance counter — Valentino Uomo smells like the inside of Nordstrom, with its combined aromas of the makeup/skincare section, new clothes and shoes, a zillion fragrances, and Ebar. What I’m reminded of when wearing Valentino Uomo is not “Italy” but “American Department Store.”

At first application, Valentino Uomo smells like lukewarm milk with a shot or two of citrus juice in it…

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Balenciaga Rosabotanica ~ perfume review

Balenciaga Rosabotanica bottle trio

I was not a huge fan of Florabotanica, the last pillar fragrance from Balenciaga, but I do sometimes like a flanker better than the original fragrance so I doggedly persist in trying them, and that’s especially true when I adore the bottle. And I did adore the Florabotanica bottle. I love the bottle for Rosabotanica, the new flanker, even more.

Florabotanica was a modern, clean, office-friendly floral, or as I put it when I reviewed it, “a modern, shampoo-ish blended-floral style several steps removed from the actual flowers”. It was essentially loud (in the early stages, anyway) without any depth or richness. Rosabotanica is advertised as “unveil[ing] a fresher territory, with a sheer, enveloping second skin character”, and yep, that’s pretty much how it works out.

Rosabotanica, then, takes the sillage of the opening down a notch, but it also spices things up a bit…

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Burberry Brit Rhythm ~ fragrance review

Burberry Brit Rhythm, ad & bottle

Burberry just released Burberry Brit Rhythm for (young) men; it’s a flanker to Brit for Men (2004) and marks the beginning of Burberry’s in-house perfume development (adieu InterParfums). Though InterParfums is gone, silliness remains: Brit Rhythm was “inspired by the music in the brand’s DNA” — huh? what’s so musical about a trench coat? (I own a Burberry trench and have probably done some singing while wearing it…though I don’t think I was inspired by my coat to burst into song.) Burberry also produced an unmusical Brit Rhythm video that looks more like a lead-up to a fashion show than a rock concert. Do young guys still aspire, by the millions, to rock-singer status? You’d think so judging by mainstream perfume advertising.

It took three perfumers to come up with Burberry Brit Rhythm: Dominique Ropion, Anne Flipo and Olivier Polge

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