Posted by Kevin
on
5 October 2011
Several years ago, the Bond no. 9 van skidded off the road and all perfumers onboard suffered minor head traumas that affected their sense of smell.* After the accident, Bond no. 9 perfumes started to smell alike, as if the same perfumes were being released over and over again, but in different bottles. Recent Bond no. 9 perfumes smell like middling-mainstream fragrances (Bond no. 9 pricing has not been affected, mind you). It’s been years since the debut of a Bond no. 9 fragrance excited me. (Of course, the Bond no. 9 “New York” idea is running out of steam. Pretty soon we’ll be getting “Fire Hydrant, South Corner of Central Park W. and W. 81st St.” in bright yellow bottles.)
Bond no. 9 is not the only perfume company that’s gotten lazy and complacent and pumps out the same type of “stuff” over and over again. When was the last launch that made you mad with desire…after you smelled the scent? At the same time I sniffed Bond no. 9’s new I Love New York for All, I received Thierry Mugler A*Men Taste of Fragrance and Jean Paul Gaultier Kokorico.
Today, I have three short and (cocoa) sweet perfume reviews. These perfumes have a lot in common; they are gourmands with coffee, cocoa, pepper, vanilla, patchouli, indistinct “woods” and sheer musk. I could almost write one review that would cover them all…
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Posted by Robin
on
29 September 2011
Mercedes-Benz will launch their debut fragrance for men in early 2012 under licensing arrangements with INCC Group…
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Posted by Robin
on
9 September 2011
According to Women’s Wear Daily, the Italian denim-wear brand Diesel needs to amp up their women’s business “following a long period where it became heavily reliant on men’s sales”. Expect to see higher prices, better fabrics, more shoes and bags, and a more feminine look. Also key: Loverdose, their latest fragrance and part of their overall strategy to attract “a somewhat older customer than before, between the ages 25 to 55, with a sweet spot of around 30.”1
The ad copy for Loverdose is mostly about sex — quelle surprise! — with a splash of rock ‘n roll: yes, sex sells, apparently, whether you’re 15 or 25 or 35. Loverdose is meant to be a “beautiful but deadly narcotic for the senses” and reportedly it includes molecules that “stimulate the hypothalamus, the part of the brain that induces attraction and desire”.2 If it all sounds like the usual fragrance marketing fol-de-rol, luckily, the floriental juice has the same sense of humor as the television commercial, which features model Ashley Smith in a series of more-comical-than-sexy scenarios, and ends with her boyfriend not bothering to wake up when she comes home and kisses him.
Loverdose opens sweet and fizzy…
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Posted by Robin
on
1 September 2011
Penhaligon’s has launched Juniper Sling, a new fragrance “inspired by London Dry Gin and the gin-drinking Bright Young Things of the 1920s”…
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Posted by Robin
on
22 June 2011
Valentino will launch Valentina, a new ‘sensual and sexy’ perfume for women, in September. It will be the brand’s first fragrance under new licensing arrangements with Puig. Valentina will be fronted by model Freja Beha Erichsen…
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