The Old Spice Man returns. Hat tip to Davida.
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He could smell like he took you on more of these
Isaiah Mustafa's first Old Spice commercial (the man your man could smell like) has been nominated for an Emmy award for Outstanding Commercial. You can read more at the LA Times.
And here he is again, this time, on a boat. Many thanks to Abyss for the link!
Swan dive into the best night of your life
Remember the man your man could smell like? He's back.
The man your man could smell like
Props to the ad agency that came up with this, and props to Joe for sending me a link. And yes, Old Spice is great stuff.
It was the smell of him driving me to school
And when I used it for the first time, in my hotel room, I was almost knocked over by what I can only describe as a physical memory of my father. It was the smell of him driving me to school, and of him bending over to pull tight and tie the cord in the hood of my snow jacket, and of him fixing himself a drink in the pantry while he and my mother were waiting for dinner guests to arrive.
— David Owen writes about rediscovering his father's Old Spice in "The Dime Store Floor" (subtitled What did childhood smell like?) in this week's New Yorker. The article is not available online unless you're a subscriber, but you can access a short audio slideshow on their website (and Owen does discuss the Old Spice near the end). Many thanks to Jessica for the tip!
