Browsing by tag: nautica

It’s apt that a company named Nautica (a Coty brand) is releasing a water-based, “aquatic” perfume called Oceans; however, the big story is not the smell of Nautica Oceans, but the way the fragrance is made. Nautica Oceans uses a patent-pending micro-emulsion technology developed by perfumer Michel Mane (Mane USA) that “allows for a concentrated oil load of up to 20 percent to be built into water-based fragrances” (water-based scents usually only have 2-3 percent oil in the formulation).¹ Nautica Oceans uses a 10 percent oil load and Nautica has exclusive use of the Mane technology for two years.

Nautica Oceans has impeccable green credentials: its ingredients and packaging are biodegradable (the fully recyclable outer carton is made from 30 percent post consumer recycled fibers and is produced with wind energy in a carbon neutral facility) and Nautica supports Oceana.² (The only non-green aspect to Nautica Oceans is its two-year exclusive rights agreement with Mane — why not let as many perfumers and fragrance companies as possible use this “cleaner” perfume technology?)³

Nautica Oceans contains ocean air, lemon tonic, sea salt rose, lavender reef, geranium, amber crystals, teak and Regatta Accord. What does Nautica Oceans smell like? I could respond in two ways…

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