Miss Dior Chérie was launched this year by Christian Dior’s haute couture and womenswear designer, John Galliano, to coincide with the 100th anniversary of Christian Dior’s birth. The fragrance was created by nose Christine Nagel and has notes of mandarin, strawberry leaf, violet, jasmine, caramel popcorn, wild strawberry sorbet, musk, and patchouli.
Galliano was said to have found the inspiration for Miss Dior Chérie in the Stevie Wonder song “My Cherie Amour” and in a Dior dress of the 1940s called “Chérie”. His fragrance, however, is calculated to attract a decidedly modern customer:
“I did not want to rebrand a classic, nor would the new Miss Dior want to wear a re-bottled Miss Dior. As fashion evolves so must its scent, she needs to have something that captures her in the moment of today,” he commented at the launch. (via cosmeticsinternational)
Miss Dior Chérie starts with very sweet strawberry punch and a brief flash of mandarin…
