I posted about Italian artist Francesco Vezzoli's faux perfume, Greed, a few weeks ago. The exhibit opened at the Gagosian Gallery in Rome on Friday. Below is the "trailer" for the short film shot by Roman Polanski, but you'd be wiser to just go over to DazedDigital where you can watch the whole thing. The trailer is 31 seconds; the film itself is only about 76 seconds. Starring Natalie Portman and Michelle Williams.
Italian artist Francesco Vezzoli (you can read more about his work here, here, and here) will launch a faux perfume called Greed on February 6 at the Gagosian Gallery in Rome:
Gagosian Gallery is pleased to present GREED, A New Fragrance by Francesco Vezzoli, the artist's latest work that replicates the strategy and aesthetics of a commercial perfume launch.
Just as Marcel Duchamp created Belle Haleine: Eau de Voilette in 1921 using a Rigaud perfume bottle with an altered label, Francesco Vezzoli has created a signature perfume for the contemporary moment…
