Bond no. 9 will launch HTTP://WWW.BONDNO9.COM, a digitally inspired unisex fragrance featuring a QR code bottle design, and reportedly the first of a projected digital series of fragrances. Per brand founder Laurice Rahme…
The Porsche Design Group will launch Porsche Design Sport L’Eau in May. The new fragrance for men is a flanker to 2011′s Porsche Design Sport…
Where I live, this past weekend brought a few days of false spring. The sky shone rich azure, windows through the neighborhood flew open, and birds came out in legions, singing fiercely and hopping through the garden. I craved asparagus, fava beans, sorrel — and a lighter, fresher fragrance. It was the perfect time to crack out my sample of Bottega Veneta Eau Legère.
Perfumer Michel Almairac developed Eau Legère as a flanker to Bottega Veneta Eau de Parfum. Bottega Veneta describes it as a “leathery floral chypre” with notes of gardenia, musk, and oak moss.
I’m a fan of the original Bottega Veneta and bought a bottle within a week of smelling it. It’s a jammy blend of apricot, suede, and patchouli that weaves a cashmere blanket of scent. Bottega Veneta has a definite presence, and it’s a warm, approachable, comforting aura I’m complimented on nearly every time I wear it. But I can’t imagine wearing it in warm weather. It’s just plain too thick.
Enter Eau Legère…
Shiseido has launched Zen Sun, a new duo of limited edition summer flankers to Zen for women and Zen for men…
a breath of perfume, an intriguing personality…draped in the natural elegance of her well-known sister, the see by chloé girl twirls. instinctively playful, smiling, immersed in the moment… urban, self-confident, she arouses the unexpected and cultivates contrasts. assertive, seductive, cheerful, hers is a natural smile.
See By Chloé embodies femininity while blending masculine codes in an urban-chic way. This fragrance captures the audaciousness and strong personality of the Chloé woman.1
See by Chloé is the Chloé brand’s youth-oriented diffusion line, which probably tells you much of what you need to know about its new eponymous fragrance: “the target user is 18 to 30 years old with an mischievous, rock ’n’ roll edge.”2 From the video advertising, I would have guessed something closer to 15 to 18, but then, my rock ‘n roll edge has probably long since worn away — if you’re anywhere near the target age, do tell me if you liked the commercials (I found them a turnoff), and do the clothes in the videos appeal to you (ditto)?
The modern Chloé fragrance brand has been a mixed bag so far. The 2005 comeback fragrance, Chloé, was a huge seller, but I’m not the only perfumista still scratching my head over its popularity. I did like last year’s L’Eau de Chloé flanker, and I’m a fan of the 2010 pillar, Love, Chloé. See by Chloé, in my ranking, ends up somewhere in the middle: I don’t much care about it either way…
