Author Michael Edwards will release the 2010 edition of his yearly Fragrances of the World, known as “the fragrance bible”, in January.
The 26th edition lists over 7000 fragrances (around 800 more than the 2009 edition) classified by fragrance family. It is used by numerous retailers to help customers find fragrances they might like…
Hearst Magazines Digital Media will partner with fragrance mastermind Michael Edwards to create a comprehensive online fragrance database called the Fragrance Finder. With information and recommendations for roughly 6,500 fragrances, the site is designed to help consumers find their ideal scents.
It will be featured on web sites for various Hearst titles, including Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Seventeen, Town & Country and cosmogirl.com.
— Read more in Michael Edwards Partners with Hearst at Cosmetic World. Michael Edwards also created the fragrance finder used at Sephora, and the online Fragrance Directory at the Fragrance Foundation.
Author Michael Edwards will release the 2009 edition of his yearly Fragrances of the World, known as “the fragrance bible”, in January. The guidebook celebrates its 25th anniversary in 2009.
The new edition lists over 6500 fragrances (around 800 more than the 2008 edition) classified by fragrance family…
Author Michael Edwards has released the 2008 edition of his yearly Fragrances of the World, known as “the fragrance bible”.
The new edition lists 5,700 fragrances (815 more than the 2007 edition) classified by fragrance family. It is used by numerous retailers to help customers find fragrances they might like based on the scent(s) they already know and enjoy…
They want something that lasts, and if they get comments about it, that becomes one of ‘their’ fragrances. Men tend to stick to the fragrances they pick up in their youth.
You can tell the age of a man by the fragrances he uses.
— Michael Edwards (author of Perfume Legends), quoted in The minefield of manly smells in The Age.
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