Posted by Robin
on
10 December 2009
Perfumers owe their increasingly high profile to Frédéric Malle, whose nine-year-old luxury company, Editions de Parfum, was the first to celebrate perfumers by name. The black label on each bottle identifies the perfumer, like an author’s name on a book jacket.
— From Now Smell This, and See Its Maker at the New York Times.
...the most notable trend in the industry right now comes from the growth in niche products. Fragrance is a sociological phenomenon. On the one hand, perfume is a commodity, dominated by global brands and fashion houses, but on the other hand we're in a new golden age of perfume, driven by artisans who seek to create experiences rather than brands.
— Michael Edwards, quoted in Fragrances of the World 2010 at Cosmetic World.
What do you think — do perfumers owe their increasingly high profile to Frédéric Malle? And is this "golden age of perfume" driven by artisans? Because in both cases I would have said it's all driven by consumers, and more specifically, by perfume-related consumer activity on the internets: the blogs, the fragrance forums, what have you.
Posted by Robin
on
8 December 2009
Author Michael Edwards will release the 2010 edition of his yearly Fragrances of the World, known as “the fragrance bible”, in January.
The 26th edition lists over 7000 fragrances (around 800 more than the 2009 edition) classified by fragrance family. It is used by numerous retailers to help customers find fragrances they might like…
Read the rest of this article »
Posted by Robin
on
27 January 2009
Hearst Magazines Digital Media will partner with fragrance mastermind Michael Edwards to create a comprehensive online fragrance database called the Fragrance Finder. With information and recommendations for roughly 6,500 fragrances, the site is designed to help consumers find their ideal scents.
It will be featured on web sites for various Hearst titles, including Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Seventeen, Town & Country and cosmogirl.com.
— Read more in Michael Edwards Partners with Hearst at Cosmetic World. Michael Edwards also created the fragrance finder used at Sephora, and the online Fragrance Directory at the Fragrance Foundation.
Posted by Robin
on
3 December 2008
Author Michael Edwards will release the 2009 edition of his yearly Fragrances of the World, known as “the fragrance bible”, in January. The guidebook celebrates its 25th anniversary in 2009.
The new edition lists over 6500 fragrances (around 800 more than the 2008 edition) classified by fragrance family…
Read the rest of this article »
Posted by Robin
on
2 January 2008
Author Michael Edwards has released the 2008 edition of his yearly Fragrances of the World, known as “the fragrance bible”.
The new edition lists 5,700 fragrances (815 more than the 2007 edition) classified by fragrance family. It is used by numerous retailers to help customers find fragrances they might like based on the scent(s) they already know and enjoy…
Read the rest of this article »
