Michael Edwards will release the latest version of his “fragrance bible”, Fragrances of the World 2012, in January. The reference book lists over 8000 fragrances grouped by fragrance family, and is used by numerous retailers to help customers find fragrances they might like based on the scent(s) they already know and enjoy…
Michael Edwards of Fragrances of the World will be holding a series of fragrance master classes this summer in Australia:
The workshop is a hands-on fragrance evaluation session based on The Fragrance Wheel developed by Michael Edwards…
Michael Edwards will release the 27th edition of his “fragrance bible”, Fragrances of the World 2011, in January. The new guide lists approximately 8000 fragrances (with over 900 new additions) classified by fragrance family, and includes over 900 niche fragrances from 60 perfume houses…
Michael Edwards of Perfume Legends: French Feminine Fragrances and Fragrances of the World 2010 talks to Richard Fidler as part of the Conversations series from Brisbane’s 612 ABC.
You can listen here…
Perfumers owe their increasingly high profile to Frédéric Malle, whose nine-year-old luxury company, Editions de Parfum, was the first to celebrate perfumers by name. The black label on each bottle identifies the perfumer, like an author’s name on a book jacket.
— From Now Smell This, and See Its Maker at the New York Times.
...the most notable trend in the industry right now comes from the growth in niche products. Fragrance is a sociological phenomenon. On the one hand, perfume is a commodity, dominated by global brands and fashion houses, but on the other hand we're in a new golden age of perfume, driven by artisans who seek to create experiences rather than brands.
— Michael Edwards, quoted in Fragrances of the World 2010 at Cosmetic World.
What do you think — do perfumers owe their increasingly high profile to Frédéric Malle? And is this "golden age of perfume" driven by artisans? Because in both cases I would have said it's all driven by consumers, and more specifically, by perfume-related consumer activity on the internets: the blogs, the fragrance forums, what have you.
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