Posted by Robin
on
29 September 2009
Mariah Carey will be at Macy’s Herald Square in New York City tonight at 5 pm to introduce her latest fragrance, Forever Mariah Carey:
…be one of the first customers to purchase the $262 Forever Mariah Carey parfum and you’ll receive a keepsake photo…
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Posted by Robin
on
17 September 2009


All those recent stories about how the celebrity fragrance trend is dying? Don’t believe ‘em. They’ve been saying that every year that I’ve been writing this blog, and look around — do you see fewer celebrity fragrances? Au contraire. The pie might be shrinking, but apparently everyone still wants a slice. And here is Mariah Carey (you might not recognize her right away given the wildly enthusiastic photoshopping) with Forever, her third fragrance in two years (not counting one flanker and two collector bottles).
Forever hopes to reflect Carey’s satisfaction with how well her life is going:
I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time.1
Forever is supposed to be a “modern opulent floral”, and if you take modern opulence to be watery rather than full-bodied, that’s exactly what it is. The opening is crisp, fresh and watery, with tart apple plus some added greenery and citrus; the heart is a watery gardenia/tuberose floral blend with vaguely fruity undertones. The florals are strong and diffusive for a very short time, after that, they’re sheer, and need not scare anybody…
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Posted by Robin
on
13 August 2009

Mariah Carey will launch Forever, her latest perfume for women, in September. The title is from a 1996 Mariah Carey song of the same name; Forever will debut at around the same time as Carey’s upcoming album, Memoirs of an Imperfect Angel:
Forever is the latest creation by Mariah Carey. Forever opens with fresh watery nuances, which later blends with tuberose and gardenia aromas…
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Posted by Robin
on
13 January 2009
Mariah Carey has launched a new Parfum version of last year's Luscious Pink fragrance:
Introducing Mariah Carey's Luscious Pink Deluxe Edition, a collector's luxe parfum fragrance.
Inspired by love and the richness it brings to one's life, Luscious Pink Deluxe Edition is the ultimate in sensuality and luxury and the purest essence of the original Mariah Carey's Luscious Pink fragrance…
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Posted by Robin
on
5 August 2008

Luscious Pink is the second fragrance from Mariah Carey, and follows last year's M by Mariah Carey. Elizabeth Arden, who holds the license for Mariah Carey's perfume line, is hoping the new scent will find an audience in the growing Asian perfume market, and so the tag line, “Embrace the Ethereal” is more than just the usual hyperbole — you'd expect “inoffensive” rather than “unusual” or “big statement” from such a thing, and that's just what you'll get with Luscious Pink.
Elizabeth Arden is calling Luscious Pink a “sparkling floral”; to my nose, the emphasis is laid on the sparkling far more than the floral. The opening is fresh and diffusive, with pale pink fruits — I don't know what fruits those would be, in particular, but that's what they smell like: pale pink fruits…
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