High end fancy stores such as Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus and Nordstrom all made money.
But Gap Inc., which owns the Gap, Old Navy and Banana Republic chains, was down 10 Percent.
— Read (or listen!) all about it at The Return Of Luxury Retail at NPR.
“Vuitton is the McDonald’s of the luxury industry,” says Dana Thomas in Deluxe: How Luxury Lost Its Luster, her extensively researched account of how supersized tactics transform luxe into de-luxe. Through brief biographies, juicy company histories, interviews with major players, and revealing statistics, Thomas traces the inelegant pursuit of the bottom line, a pursuit for which luxury traded its soul.
Part One covers the rise and fall of Old Europe’s luxury goods production, with a focus on Vuitton’s eventual “democratization” of formerly exclusive products. Part Two delves into marketing, outsourcing of labor, and the world of celebrity endorsement — from the indirect yet outrageously lucrative advertising generated when celebrities wear designer goods, to the phenomenon of celebrity perfumes. Though it deals little with perfume, Part Three was the most compelling section for me. It contains both chilling anecdotes about counterfeiting (it is not a victimless crime) and thoughtful observations on the future of luxury.
Although perfume references crop up throughout the book…
When a perfume does succeed, the profits are formidable all around. The laboratory sells the juice to the licensee at two and a half times the cost. The licensee sells it at retail for two to four times its cost and earns about 30 to 40 percent in profits. The licensee then pays the luxury brand royalties for use of the name.
— From Deluxe: How Luxury Lost Its Luster by Dana Thomas (p. 163).
Even people with extra money in their wallets aren't buying luxury items these days. Cornell University economics professor Robert Frank, who writes the Wall Street Journal blog called "The Wealth Report" talks to Madeline Brand about the trend.
— Listen to Rich Are Spending Less On Luxury Goods at NPR (less than 4 minutes). They don't talk specifically about perfume, but the implications seem obvious.
Not perfume related, but vaguely apropos of my "luxury" rant inspired by Comme des Garçons Luxe Champaca:
Guerlain introduced KissKiss Gold and Diamonds, the first-ever $62,000 lipstick custom designed in France, adorned with 110g of solid 18-carat yellow gold and paved with a rain of 199 diamonds of 2.2 carats.
Read more at Happi.
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