I don’t know how I missed this back in 2007, but I did. Here it is, rather late: a short film for Loewe Quizas, Quizas, Quizas. Starring Jennifer Pugh, directed by Eugenio Recuenco. Below the jump, the “making of”.
Loewe will launch Aire Loco, a new fresh floral perfume for women, this month. The name is a play on the 1985 Aire Loewe fragrance, and the advertising will feature “a model spying on men through a peep hole and licking champagne off her body”.
Aire Loco was developed by perfumers Carlos Benaïm and Yves Cassar…
Loewe has launched Agua de Loewe El & Ella, new masculine and feminine flankers to 2000’s unisex Agua de Loewe fragrance. The tag line: “another way to experience water”.
Agua de Loewe El is for the “modern yet classical man, with a casual-chic style and an unquenchable thirst for life”; the notes feature yuzu, bergamot, clementine, pink grapefruit…
Spanish house Loewe has launched I Loewe You Tonight, a new variation on 2005’s I Loewe You:
Adolescent, nightlife, music, fun and the feeling of being “The Dancing Queen”.
Without forgetting the origin of the fragrance and the values that inspired it…
