I like pretty fresh, clean scents. I don't like a barrage of smell, so I started talking with Givenchy about how do you achieve that fresh, clean scent? And they 'learned me' about citrus and wood flavours that you kind of add in to create that type of aroma. It's actually really fascinating how they do it.
— Justin Timberlake, the face of Givenchy Play, on fragrance construction. Read more at Justin Timberlake uses his fragrance on Jessica Biel.
Thanks to “old” Givenchy marketing and publicity, whenever I see or hear the word “Givenchy” I think of Hubert de Givenchy. In ‘candid’ and professional photos he always looks at ease, and I don’t know anything about his private life…and that’s a GOOD thing. When the man or woman behind a brand is “mysterious” (or just plain circumspect) it’s easier to approach the brand’s products in a way that’s personal, a way that’s not besmirched by or connected to the designer’s life and personality — his or her drug use, dieting and exercise regime, sex life.
Every time I go into my local Nordstrom store and spray on some Armani Privé Bois d’Encens, the Armani sales person tells the same old “Creation Story” — how young Giorgio always went to church with his grandmother and loved the incense-infused services; Armani asked his perfumer to recreate the church-incense aroma with Bois d’Encens. Being susceptible to imagery, now, when I spray on Bois d’Encens, I imagine the too-tanned, white haired head of today’s 75-year-old Armani on a six-year-old boy’s body and see a classic Italian grandma, black dress and stockings, lace veil pinned to her head, pulling little Armani down a cathedral aisle, censers swinging and smoking all around them. I don’t like other people’s faces (and life stories or fantasies) intruding on my perfume experiences.
Justin Timberlake is the “image” of Givenchy’s two new men’s perfumes: Play and Play Intense, and he comes with a lot of baggage…
Givenchy will launch Givenchy Play, a new fragrance for men fronted by pop star Justin Timberlake, this coming September.
Givenchy Play will be available in a “regular” and an intense Eau de Toilette, both centered on amyris wood. The Eau de Toilette will include notes of bitter orange, grapefruit, black pepper and patchouli; the Intense version features bergamot, tangerine, pink pepper, vetiver, tonka bean and patchouli…
Stella McCartney in conversation with Alexandra Shulman (video, talks about new scent L.I.L.Y) http://t.co/VAKYigvK "French parfumier Guerlain on trial over 'race slurs'" article at Telegraph http://t.co/lVDxoZMi Vote for NST's Mood Board on FB and win a Zoya Nail Polish collection! http://t.co/MXHMN7I3