Two new commercials geared at young men. First up, a very short piece for John Varvatos Star USA. Below the jump, a slightly longer spot for the new men’s fragrances from Topman.
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John Varvatos Star USA ~ fragrance review
John Varvatos’ target audience for the Star USA line, clothing and fragrance, is “adults” (men in their 20s and beyond), but the effect of the name “Star USA” coupled with the new fragrance’s container — part beer bottle (note the metal-spring cap), part subway token (top) and part “microphone” — is more ‘Adolescent Avon’ than ‘Modern Metro-Man.’ (The bottle does fit with the Star USA m.o.: “being a little off.”1)
Star USA was developed by perfumer Rodrigo Flores-Roux and includes notes of red ginger, juniper berries, cédrat, blue spruce, cardamom, osmanthus, vetiver, Belambre and tonka bean. Star USA starts off with a sheer, very mainstream (verging on generic) accord of citrus, ginger (zingy, but fleeting) and juniper-spruce. The opening is crisp and a tad menthol-y. I don’t detect any osmanthus (too bad!), but there is a hint of cardamom in Star USA’s early and mid-development.
Judging from past Varvatos perfumes, I assume the designer or his creative team — or Flores-Roux (a Givaudan perfumer) — adores Belambre and Serenolide…
John Varvatos Star USA ~ new fragrance
John Varvatos will launch Star USA, a new fragrance for his men’s apparel line of the same name, in September…
John Varvatos 10th Anniversary Special Edition ~ new fragrance
John Varvatos will celebrate 10 years of business with John Varvatos 10th Anniversary Special Edition, a new limited edition fragrance for men and the designer’s first scent with Elizabeth Arden …
Fragrance gifts for Father’s Day 2010, part 1
Father’s Day is coming up on Sunday, June 20th…it’ll be here before you know it.
From John Varvatos, the Artisan fragrance in a gift set with Eau de Toilette, After Shave Gel, Hair & Body Wash. $58 at Nordstrom…
