John Varvatos has launched John Varvatos Rock Volume One, a new limited edition fragrance for men “inspired by John Varvatos’ passion for rock ’n roll”:
A surprisingly edgy interpretation of the signature John Varvatos scent…
You’ve probably heard of The Princess and the Pea, but have you heard of The Prince and the Orange Blossom Cologne? Well, the “prince” is me , and though I love the scent of orange blossoms, especially on the tree, it’s been hard for me to find an orange blossom perfume that “sits comfortably” on my skin. I try orange blossom fragrances, one after the other, and think: “too syrupy sweet” “too spicy” “too light” “too feminine” “too powdery” “too sour” “too strident”…too too!
Just in time for spring, John Varvatos is releasing Artisan — a new orange blossom-rich cologne that’s meant to evoke the aroma of pure, fresh, springtime air.* Artisan is Varvatos’ third men’s perfume, and he wanted Artisan to have a “lighter” aroma than his other two fragrances: John Varvatos and Vintage.
Varvatos worked with perfumer Rodrigo Flores-Roux to develop Artisan…
Diesel will launch Only The Brave (shown above left), a new fragrance for men, in March, although it is not expected to reach the US until May. The new fragrance was named for Diesel founder Renzo Rosso’s Italian holding company and his charitable foundation, both of which have the same name. The bottle is modeled after Rosso’s fist…
