
Salvatore Ferragamo has launched Attimo L’Eau Florale. The new perfume for women is a flanker to last year’s Attimo, and like that scent, is fronted by model Dree Hemingway…

Salvatore Ferragamo has launched Attimo L’Eau Florale. The new perfume for women is a flanker to last year’s Attimo, and like that scent, is fronted by model Dree Hemingway…

Crystal brand Swarovski will launch Aura by Swarovski in March of next year. The new fragrance was developed under licensing arrangements with Clarins, and is “described as an incandescent fruity floral which is centred around a prism of energy”…


Due to the charms of the owner of the Perfume House, for a while it seemed every perfume lover in Portland had a bottle of Caron Parfum Sacré on her dresser. In the 1990s, if you were lucky enough to be at the store when the owner was there, he might pull you into a tiny side room and ask you to sit on one of the two ice cream parlor-style chairs against the wall. Then, he would present Parfum Sacré, “the greatest memory perfume” and “one of the top 10 fragrances in the world”.
When I heard the story more than a decade ago, I remember the owner, grey suited and speaking with a Europe-tinged accent, gesticulating fervently. Backed by a glass cabinet full of Annick Goutal bottles, he talked about Parfum Sacré’s launch in Portland. At the end of the story he said, “I told them, ‘Wait’,” here he touched his wristwatch, “In 37 minutes—” (or was it 67 or maybe an hour and 47?) “—they will be back. Thirty-seven minutes later so many of them came back to buy the fragrance the police had to close the streets!”
Did the Portland police really turn out to control traffic snarls caused by manic perfume buyers? Who cares? I love a good story told with passion…

Salvatore Ferragamo will launch Attimo, a new floral fragrance for women that captures ‘the essence of Italian style’, in September. Attimo will be fronted by model Dree Hemingway…

Cinq Mondes is, strictly speaking, not a perfume house so much as a spa line, and their first fragrance, Eau Egyptienne, was a lovely but rather ethereal hair and body mist by the talented perfumer Olivia Giacobetti (you can read a review at Bois de Jasmin). Their latest effort, Pluie d’Arômes, is a collection of five aromatherapy scents (three by Giacobetti, two by Jean-Pierre Bethouart) inspired by exotic locations. I’ve complained elsewhere about the avalanche of multi-scent niche launches over the past couple years, but I liked this set surprisingly well (I’d wear any of them quite happily) and it seems to hang together thematically better than most.
My favorite of them all is Bethouart’s Rituel de Bengalore, Inde (dark blue), which promises to “ease tension” and features notes of citrus, grains of rice, vanilla and cardamom. The opening is a bright orange-y citrus, already nicely sweetened with vanilla. The “grains of rice” join in after a few seconds, adding a warm undertone of nutty cereal grains; it smells like a lightly spiced Asian pudding of some sort, sweetish but not too sweet, creamy but not too creamy. Not much happens after that except that it gets softer and lighter and then fades away — it isn’t entirely gone after an hour, but there is not much left but a bit of milky vanilla with mildly nutty undertones…