Posted by Robin
on
20 September 2007
If you have too much activity with simultaneous launches, the customer is overwhelmed and very few products will actually break through to become successful.
That’s Robert Brady of Givenchy, speaking in 1996 about his company’s decision to delay the US launch of Givenchy Organza so as “to avoid a packed playing field” (via Women’s Wear Daily, 10/25/1996). Strictly speaking, it has nothing to do with today’s fragrance, Organza Indecence, which launched in 1999 as Organza’s “vampy little sister” (Ibid, 5/28/99), I just couldn’t help cracking up when I read it. There were around 200 fragrance launches in 1996; this year, we’re expecting some 800. Enough said.
Organza Indecence was meant to attract a younger audience to the Givenchy brand, and it reportedly did very well in its early life. As it was subsequently discontinued, I can only assume that at some point it stopped doing so very well…
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Posted by Robin
on
5 August 2007
Givenchy will celebrate their 50th anniversary as a fragrance house with the launch of Les Mythiques, a set of 10 fragrances from the line’s back catalog. Six of the scents are for women, four for men; five of the 10 were no longer on the market. The fragrances are:
Le De ~ originally launched in 1957…
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Posted by Robin
on
6 July 2007
Kylie Minogue has launched a follow-up to last year’s Darling. The new fragrance, Sweet Darling, will be a permanent addition to the Kylie Minogue line:
The oriental gourmand scent is said to be a sensual interpretation of the original with a cotton candy accord, juicy passion fruit, freesia and boronia…
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Posted by Robin
on
19 October 2006
Grès will launch two feminine fragrances next spring, both created by perfumers Jean Claude Delville and Jean-Pierre Béthouart:
Fleur de Cabotine…is described as a refreshing, feminine floral. The top notes include syringa flower and mandarin; the heart lily, orchid, peony and cactus blossom…
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Posted by Robin
on
2 June 2006
S.T. Dupont has launched Dupont Noir Pour Homme:
Noir is a spicy aromatic accord, formulated by Michel Girard of Quest that includes notes of lavender, mint, clover and cardamom over a base of vetiver, cashmeran and hazel.
The faceted black bottle is meant to recall a cigarette lighter design. ST Dupont Noir Pour Homme is an Eau de Toilette and is available now in the Middle East and Russia. It will appear in other markets over the course of the year. (via cosmeticnews)
Burberry will launch Burberry London for Men this September…
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