What do they know about perfume? You buy jeans from Levis, watches from Rolex and perfume from the best makers. I think this celeb obsession is pretty stupid actually.

— Hilary Swank on why she is happy to be the face of Guerlain Insolence, but would never launch a celebrity perfume under her own name. Read more at Contact Music.

Insolence is the latest fragrance release from Guerlain. Insolence was created by Maurice Roucel, and the notes include violet, raspberry, red fruit pulp, rose, orange blossom, iris, tonka bean, musk and sandalwood. According to Escentual…

In a break away from the traditional pyramid structure, Insolence is contructed around the first olfactive spiral. Rather than a slow progression from head to base, the notes spiral and continue to circulate so that your favourite notes remain prominent from flight to finish.

The perfume is fronted by actress Hilary Swank, in keeping with Guerlain’s stated aim “…to attract women who like Guerlain, but don’t feel ready for it yet, which translates into a younger target…” (via cosmeticnews). I would have thought that aim had already been accomplished with L’Instant (2003, and also by Maurice Roucel), but perhaps the target age here is younger still…

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This is the first advertising image I’ve seen for the upcoming Guerlain Insolence, due for launch in mid-August and fronted by actress Hilary Swank…

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