The Amouage line was launched in the early 1980s by the Sultan of Oman, who wanted to revive the traditional art of Arabian perfumery based on frankincense and myrrh. French nose Guy Robert was called upon to create their first fragrance, Amouage, now known as Amouage Gold. Today I am testing the men’s version, Gold Pour Homme. It is said to contain 140 ingredients; the notes are listed on the Amouage website as rock rose, lily of the valley, silver frankincense, myrrh, orris, jasmine, ambergris, civet, cedar, sandalwood, musk, patchouli, and oakmoss.
Amouage bills itself as “the most valuable perfume in the world”, and Guy Robert was reportedly told to spare no expense:
“In my kind of work,” says Robert, “you always have a dream of creating the perfume, the one in which you are given free rein to use all the essences of your experience, your thought and imagination, no matter how expensive.” (via saudiaramcoworld)
It is perhaps no surprise that Robert considers Amouage his “crowning glory”, and in fact, the emphasis on quality raw materials shows in the result…
