Posted by Robin
on
12 May 2006
Escentric 01 is one of the two releases last year from Escentric Molecules, a relatively new perfume house created by Berlin-based perfumer Geza Schoen. Molecule 01 consists solely of the aroma chemical Iso E Super. Escentric 01, the subject of today's review, is…
…an homage to a single scent ingredient. It consists of 'Iso E Super' in an unprecedented concentration (65%), together with other ingredients (including pink pepper, green lime and balsamic notes like benzoin, mastic and incense) in a new balance — rather than the traditional formula of top, heart and base notes, Escentric 01 moves quickly from top to bottom…
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Posted by Robin
on
24 February 2006
There is an interesting article about scent marketing in the IndyStar:
A growing number of companies are targeting consumers' sense of smell to market brands and products in an almost subliminal way. They're hiring scent marketers, who concoct odors and serve them up using blowers strategically placed in public places.
At the Omni hotel, the lobby apparently smells like lemongrass & green tea, the cafe smells like mochachino. Read the rest here (link no longer working, sorry!).
In a related story, the Citroën C4 (by the French car maker) comes with a scent diffuser that works through the car's ventilation system. Nine fragrances, ranging from Mint & Musk to Ylang & Bamboo, are available. See the details at the Citroën website.
Perfumer Geza Schoen of Escentric Molecules explains the appeal of Molecule 01, a single note fragrance composed of the chemical Iso E Super…
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