Posted by Robin
on
13 April 2009
If the start-up company Basisnote get their way, we will soon not only be able to match looks and interests in the profile of a potential partner with our own preferences. Now even the individual smell of the other party can be recorded in the profile and then checked to see if it will be pleasant for us. Even before going on the first date.
— From Odor Matching: The Scent Of Internet Dating at Science Daily.
Posted by Robin
on
7 April 2009
Women may be better at sniffing out biologically relevant information from underarm sweat, a US study suggests.
Researchers found it was difficult to mask underarm odour when a woman was doing the smelling, but quite easy to do so when it was a man.
— From Women pick up body odour better at BBC News.
Posted by Robin
on
23 January 2009
Many of us don't worry about gender designations in fragrance — we wear what we like. I think this is especially true for those of us who wear fragrance primarily because we want to smell something good (or interesting, or thought-provoking) as we go through our day, or, as Tania Sanchez so nicely phrased it in Perfumes: The Guide, because it's ”a substitute for having an orchestra follow you about playing the theme song of your choice”.
Every so often I have to stop and remind myself that that is not why the vast majority of consumers wear fragrance. Most consumers wear fragrance to smell good to others, or to attract the opposite sex. If that is your aim, many of my own personal favorites (Monocle + Comme des Garçons Scent One: Hinoki comes to mind because I happen to be wearing it right now, and it isn't exactly what I'd choose as a weapon of seduction) might seem perverse, to say the least…
Read the rest of this article »
Posted by Robin
on
8 January 2009
A woman may not consciously think of a man's sweat during intimate moments. But her brain appears to recognize the scent and the significance of the emotions it conveys right away.
That's the conclusion of a Rice University study that exposed 19 twentysomething women to various scents, including "normal" sweat from males as well as so-called "sexual" sweat — more on this in a moment.
— From Unique male sweat has sexual message at The Houston Chronicle. See also: When you're in love, everything smells different.
Posted by Robin
on
1 June 2008
When we men decide to marinade ourselves in unguents and scent, we are expected to take the art director’s chair, decode confusing messages, take an olfactory world tour — Sicilian bergamot, British leather, amber from the North Sea, Australian sandalwood, Argentinian maté — or even call our sexuality into question. We have to take sides. Am I a rugged, outdoorsy Ewan sort or a slick, urban type like Matthew?
— From How fragrances are advertised to men, in the UK Times Online.