Browsing by tag: fresh

Fresh on Marylebone High Street ~ shopping for perfume in London

Fresh boutique in London, store exterior

Getting hold of skincare and scents by Fresh is pretty hard in the UK. The line used to be carried by some John Lewis stores, but even that channel dried up a couple of years ago. At present, anyone in the UK eager to sniff a perfumer’s take on cannabis will have to visit the Fresh store in Marylebone High Street.

The store is in a good location — this is an expensive area, but tending towards boho-chic rather than, say, Royal Family. It’s also the nearest shopping and dining possibility for those visiting Harley Street clinics, and sadly but inevitably, a fair proportion of shoppers consists of people passing time between appointments. With this in mind, the Fresh concept — white decor, slightly clinical, herbal undertones — is probably more than usually attractive.

The shop offers skincare, bath and body products, scents, and a small cosmetics line.

The most striking sight, for perfume lovers, is a group of glass ‘urns’ where scent is dispensed from taps…

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Fresh Brown Sugar ~ new fragrance

Fresh Brown Sugar Eau de Parfum

Fresh has launched Brown Sugar, a new fragrance for women:

Sparkling citruses of Sicilian lemon, tangerine…

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The Fresh Fragrance Bar ~ new perfumes

Fresh Fragrance Bar

Fresh has introduced The Fragrance Bar, a series of discontinued fragrances made available for decanting from urns in Fresh boutiques:

A celebration of artisanship and a nod to nostalgia, The Fragrance Bar offers an easy, interactive way to play with scent while reviving time-honored fragrances…

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Fresh Eat, Pray, Love ~ new perfumes

Fresh Eat, Pray, Love fragrances

Fresh will launch a trio of fragrances — Eat, Pray, Love — in conjunction with the upcoming Julia Roberts movie of the same name (based on the book by Elizabeth Gilbert; you can watch the trailer here)…

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Fresh ~ shopping for perfume in New York City

Fresh boutique in Soho

Fresh, with its neatly focused line of products and simple-but-sophisticated visual style, has offered an upscale alternative to The Body Shop and Bath & Body Works since the early 1990s. Fresh’s flagship boutique in SoHo looks almost clinical at first glance, but its tiled floor and white shelves create a neutral background for Fresh’s meticulous product displays and understatedly decorative packaging. In keeping with the company’s clean, streamlined style, most of Fresh’s Eau de Parfums are composed around fruit and/or foliage notes, and many of them could be worn by either men or women. A handful of the fragrances are also available in smaller sizes, packaged in refillable, one-ounce bottles; and many of them can be layered with matching shower gels and body lotions…

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