If there’s a product I can’t do myself because we don’t have the know-how, it means that I can have an idea and LVMH will have the expertise to explore new territories and products. I’m not afraid of being bigger, but I think you need the right people to implement what I am creating.
Marc [Chaya, co-founder] and I never thought we were niche. When you start a company, you start small. We were privately funded from the two of us, as well as a third party, so it was small because we had limited resources.
We’ve had the usual wave of “dark” and “noir” flankers this fall, and here’s another one: Burberry’s My Burberry Black, a flanker to My Burberry (2014). Like the original My Burberry, My Burberry Black was developed by perfumer Francis Kurkdjian. It’s described as “an intense and sensual reinterpretation…a London garden amidst a gathering storm; heavy rain contrasting with the warm and captivating flora,” and its notes include jasmine, candied rose, peach nectar, amber and patchouli.
I tried My Burberry when it was released and it didn’t make much of an impression on me. I just revisited it and it still seems to me like an inoffensive sweet pea perfume, easy to wear to work or brunch. My first impression of My Burberry Black, on the other hand, is that it’s best reserved for evening wear…