Looking to attracting the attention of the massive holiday shopping crowds in New York City, The Fragrance Foundation unveiled a new "street-wise" element to its One Drop Changes Everything campaign. It will utilize eye-catching telephone kiosk placements strategically located across midtown Manhattan starting Nov. 19.
— From One Drop Changes Everything... at Happi. Has anyone actually seen any One Drop advertising in the wild? (and if you have no idea what that is, see here)
Bloom says that for the past 10 years, seven out of the 10 top-selling luxury fragrances in the U.S. have remained the same. For example, Donna Karan's flowery Cashmere Mist, which first launched in 1994, and the truly timeless Chanel No. 5, which has adorned women since 1921.
— That's Rochelle Bloom of the Fragrance Foundation, quoted in Smelling Out Sales In Perfume at Forbes.
The Fragrance Foundation has announced the winners of the 2010 Fifi Awards, known as the “Oscars of the fragrance industry”:
Women’s Luxe (sold in over 250 doors) ~ Marc Jacobs Lola
Men’s Luxe ~ Tom Ford Grey Vetiver…
Starting today, the Fragrance Foundation will be giving away one Fifi-nominated fragrance every day at 5 pm on their Facebook page — all you need to do is become a fan and leave a comment, although only residents of the US are eligible to win. Today's fragrance prize is Avon's Reese Witherspoon In Bloom, and there at least 11 more to come.
It's the last week to vote for your favorite fragrances in the 2010 Fifi Awards program. Voting ends May 19th; you can cast your vote here.
Stella McCartney in conversation with Alexandra Shulman (video, talks about new scent L.I.L.Y) http://t.co/VAKYigvK "French parfumier Guerlain on trial over 'race slurs'" article at Telegraph http://t.co/lVDxoZMi Vote for NST's Mood Board on FB and win a Zoya Nail Polish collection! http://t.co/MXHMN7I3