British niche house Floris has launched Sirena and Mahon Leather, two new fragrances inspired by the island of Minorca...

Designer Bruce Oldfield will launch his eponymous debut fragrance later this month. The limited edition scent was inspired by the South of France in the early 1970s...

Floris has launched Wedding Bouquet, a new fragrance for women created to honor the upcoming wedding of Prince William and Kate Middleton...

Floris has launched Amaryllis, a new addition to their Private Collection range:

Taking its name from the strikingly beautiful crimson red amaryllis flower, this oriental fragrance...

Floris has launched Floris 280, a new limited edition floriental fragrance for women celebrating the house's 280th anniversary:

Only 280 bottles have been produced...

Triple-milled soaps from Lucia, in Cherry Tomato & Basil (above right) or Wild Ginger & Fresh Figs (above left). $11 each at BurkeDecor...

For Floris, we’re back on Jermyn Street, that bastion of male elegance tucked quietly behind Piccadilly.

Floris have been scenting the gentry since 1730. What’s more, they’ve been doing it from this very shop at 89 Jermyn Street, through wars and blitzes. “There are ghosts here,” says assistant Creative Manager Max Murgia.

It’s a dark but spacious shop. Many perfumeries in London are dinky, but Floris is big enough to accommodate a hundred or so shoppers in the scrum of the post-Christmas sale. The goods are displayed in cabinets made of Spanish mahogany, according to Max; they came from the Great Exhibition of 1861, held at the Crystal Palace.

Quintessentially English, Floris was in fact founded by a Spaniard, Juan Famenias Floris. It began as a barber’s shop, as so many men’s toiletries companies did, and by the 19^th Century was catering to the chins of members of the Royal Family. The shop is peppered with Royal warrants, which are carved and painted wooden crests with the insignia of a particular Royal personage shown. It’s still family-owned, and continues its relationship with the Royals, as we’ll see below....

Floris has launched two limited edition rose fragrances, Snow Rose and Rose Musquée.

Snow Rose (shown above) is a floriental...

Floris has launched Madonna of the Almonds (shown above left), a limited edition perfume for women. The scent is being introduced in conjunction with the novel of the same name by author Marina Fiorato — "an unforgettable story of love and art set against the backdrop of the Italian wars".

Fresh zesty citrus notes of bergamot and lemon, so redolent of Italy, mingle with the delicate floral accord...

Floris London is auctioning off "the last 60 bottles available in the US of their exclusive and prestigious No. 89 men's fragrance". 25% of the proceeds will be donated to the Susan G. Komen foundation...