Italian niche line Etro will launch Paisley, a new perfume for women that pays tribute to the brand’s iconic paisley pattern (used on everything from cashmere scarves to board shorts), in August…
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Etro Via Verri 2010 ~ perfume review
I’ve never been to Milan, so I’m not able to envision Via Verri, the location of the first Etro boutique. I’m aware, at least, that Milan is a style capital, so I understand Etro’s premise that its latest fragrance release, like the Etro brand and Milan itself, embodies “a hedonism expressed through the refined codes of beauty, good taste and simple elegance.”
Via Verri 2010, launched in October 2010, includes notes of bergamot, iris, rose, jasmine, white pepper, cardamom, amber, and musk. This is the third iteration of Via Verri: Etro featured limited edition fragrances under the same name in 2006 and 2008. (For a useful summary of all three versions, with photos, see this write-up on Perfume Shrine.) My first thought, upon sniffing Via Verri 2010 from a paper blotter, was that this fragrance should have been released for spring rather than autumn. When I tried it on my skin, I became even more convinced of this idea. Via Verri opens with a zingy lemon-bergamot note, and its central phase is a cluster of green notes that evoke wet, leafy vines dusted with some peppery dirt…
Etro ~ shopping for perfume in London
Etro is not a widely available brand in London. Liberty usually has a decent selection, and currently Fenwick, just up the road, is featuring the brand. The only other way to get hold of Etro scents is to visit the Etro shop, just off Piccadilly.
It’s quite an easy shop to miss; the name is visible only on the canopy, which cleverly hides the shop name stencilled on the window. You’re also likely to be dazed by the profusion of designer goodies on either side, including Bottega Veneta next door…
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Top 10 Spring Fragrances 2010
Spring! Finally. It isn’t summer, but it’s almost summer, and if, like me, you detest the cold, that’s very nearly the best thing about it. The absolute best thing, of course, is the flowers. My list is heavily weighted towards the “pretty floral” fragrance category, and it’s also heavily weighted towards niche, and expensive. Sorry, it just worked out that way. Hopefully, my fellow bloggers did a better job on the diversity front: see Bois de Jasmin, Grain de Musc, Perfume Posse and Perfume Smellin’ Things for more top 10 lists. Meantime, here’s mine:
CB I Hate Perfume Black March: the smell of spring, and the perfect thing to wear on a warm, rainy April day, although there’s something about it that can tend towards the melancholy. If you can’t afford it, you can make do with Demeter Dirt — someone called Black March the high def version of Dirt, and that’s apt…
Etro Vetiver ~ fragrance review
My first niche perfume purchase was a bottle of Etro Vetiver Eau de Cologne way back in 1990. I bought Vetiver, along with some wonderful Etro soaps, at Etro’s Beverly Hills boutique, and I became an instant Etro fragrance fan. Over the years, I’ve owned several bottles of Etro Vetiver, Sandalo and Magot; I’ve also enjoyed bottles of Messe de Minuit (the fragrance that helped launch the Incense Revolution in perfumery) and Patchouly. In the early Nineties, Etro’s perfumes smelled exciting, rich and different to my baby “department store-trained” nose and a new, expensive, niche perfume passion was born. Etro led to Comptoir Sud Pacifique, which led to Jean-François Laporte (L’Artisan Parfumeur), which led to Creed, which led to Czech & Speake, which led to Penhaligon’s…on and on to this day.
Etro Vetiver, by perfumer Jacques Flori, was released in 1989 and lists notes of artemisia, clary sage, cypress, cedar, tobacco and Bourbon vetiver. Etro Vetiver opens with green artemisia and sage; the herbal, forest-y notes are strong and clear — invigorating…
