Natalie Portman for Miss Dior Absolutely Blooming.
The re-estabishment of these fragrant roots in Grasse by two behemoth brands at a time when a potent cocktail of geopolitical unrest, exchange-rate volatility and economic uncertainty have weighed on many parts of the luxury market is not surprising. Global sales of premium perfumes are expected to hit $29 billion this year, and are set to grow 3 to 4 percent annually through 2020, according to the research group Euromonitor International.
— Louis Vuitton and Christian Dior, both owned by LVMH, refurbish estates in Grasse because of "the business of carefully conjuring up, then encapsulating, characters, dreams, memories and emotions". Read more at Louis Vuitton and Christian Dior Follow the Scent of Opportunity at The New York Times.
Who else but Camille Rowe could have embodied the alluring and nonchalant femininity of Poison Girl? At twenty-six years of age, and with one hundred and twenty-eight thousand and counting Instagram followers, the model represents a generation of uninhibited, fun-loving, optimistic young women.1
Ah, who else indeed? In case you were wondering how many Instagram followers you might need to front a major youth-oriented fragrance campaign circa 2016, now you know.1 And you know Christian Dior’s latest, Poison Girl, is geared young, because they’re talking up Rowe’s Instagram in the first place, plus she is writhing on a dance floor wearing hotpants and later, strutting around in not even so much as that, whereas Natalie Portman, who fronts the somewhat more “mature” Miss Dior (Ms. Portman is thirty-five), wears Dior couture and smells rose petals and whatnot, plus, she isn’t even on Instagram. (Then again, Charlize Theron, who fronts J’Adore and is now forty years of age, has 1.2 million followers.)
So anyway, Poison Girl is geared young, and not surprisingly, it smells like it…