Posted by Robin
on
27 January 2009
Hearst Magazines Digital Media will partner with fragrance mastermind Michael Edwards to create a comprehensive online fragrance database called the Fragrance Finder. With information and recommendations for roughly 6,500 fragrances, the site is designed to help consumers find their ideal scents.
It will be featured on web sites for various Hearst titles, including Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Seventeen, Town & Country and cosmogirl.com.
— Read more in Michael Edwards Partners with Hearst at Cosmetic World. Michael Edwards also created the fragrance finder used at Sephora, and the online Fragrance Directory at the Fragrance Foundation.
Posted by Robin
on
6 November 2008
UK travel retail chain World Duty Free has teamed up with Roja Dove to create a new website that promises to find your perfect perfume:
Created by Roja Dove, the world’s only Professeur de Pafurms [sic], this new website will help you discover your fragrance personality and explore new fragrances that will perfectly suit you and your destination. Simply input where you are going in the world and whether you are travelling for business, romance or simply pleasure and you’ll receive a Roja recommendation of a selection of fragrances bespoke to you that will be the perfect accompaniment for your trip…
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Posted by Robin
on
1 October 2008
Scentmap is a new online tool that aims to “navigate shoppers through the often daunting process of choosing a fragrance”. You select the name of a fragrance that you currently like, and Scentmap makes suggestions of other scents that might suit you. A “remote control” on the right column allows you to fine-tune the selections to fit your specifications…
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Posted by Robin
on
19 May 2008
Sephora is introducing a new touch-screen system to help customers find fragrances. Scentsa was developed by Jan Moran, author of the Fabulous Fragrances books, and allows users to search by brand or fragrance name, fragrance notes, or best sellers….
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Posted by Robin
on
29 June 2006
Fabulous Fragrances of the World, the online fragrance database created by Jan Moran and Michael Edwards, is now offering 1 day (24 hour) subscriptions for $19.95. When I posted about Fabulous Fragrances last September, they had information about 4600+ fragrances, now there are over 5000, including new, discontinued and current perfumes.
