nstperfume » diesel

Diesel Only The Brave Tattoo ~ new fragrance

Robin — Tue, 24 Jan 2012 13:58:32 +0000

Italian denim brand Diesel has launched Only The Brave Tattoo. The new fragrance for men is a flanker to 2009′s Only The Brave, and was inspired by “having the courage to wear your convictions on your skin forever”…

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Diesel Loverdose ~ perfume review

Robin — Fri, 09 Sep 2011 17:03:45 +0000

According to Women’s Wear Daily, the Italian denim-wear brand Diesel needs to amp up their women’s business “following a long period where it became heavily reliant on men’s sales”. Expect to see higher prices, better fabrics, more shoes and bags, and a more feminine look. Also key: Loverdose, their latest fragrance and part of their overall strategy to attract “a somewhat older customer than before, between the ages 25 to 55, with a sweet spot of around 30.”¹

The ad copy for Loverdose is mostly about sex — quelle surprise! — with a splash of rock ‘n roll: yes, sex sells, apparently, whether you’re 15 or 25 or 35. Loverdose is meant to be a “beautiful but deadly narcotic for the senses” and reportedly it includes molecules that “stimulate the hypothalamus, the part of the brain that induces attraction and desire”.² If it all sounds like the usual fragrance marketing fol-de-rol, luckily, the floriental juice has the same sense of humor as the television commercial, which features model Ashley Smith in a series of more-comical-than-sexy scenarios, and ends with her boyfriend not bothering to wake up when she comes home and kisses him.

Loverdose opens sweet and fizzy…

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I love you baby, part 2

Robin — Fri, 12 Aug 2011 16:00:50 +0000

A 60 second commercial for Diesel Loverdose. The model is Ashley Smith.

I love you baby

Robin — Thu, 04 Aug 2011 14:50:56 +0000

Two (very) quick teasers (one is below the jump) for the new Diesel Loverdose.

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Bunch o’ limited edition collector bottles 2011, part 7

Robin — Tue, 24 May 2011 14:48:25 +0000

More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.

From Diesel, a limited edition bottle of Only The Brave celebrating the upcoming release of the movie Captain America: The First Avenger…

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Diesel Loverdose ~ new perfume

Robin — Tue, 24 May 2011 11:33:46 +0000

Diesel will launch Loverdose (love + overdose), a new fragrance for women; reportedly it will ‘ignite a passion like never before’…

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Born to be alive

Robin — Thu, 12 May 2011 13:42:36 +0000

Marloes Horst and Marlon Teixeira for Diesel's new Fuel for Life Denim collection. This is the "punch edit"; there is also a "water edit" and a "bandidos edit".

The music is somebody (anybody know who?) covering Patrick Hernandez' Born To Be Alive.

Diesel Fuel for Life Denim Collection ~ new fragrances

Robin — Fri, 01 Apr 2011 11:54:36 +0000

Diesel will launch Diesel Fuel for Life Denim Collection, new limited edition summer flankers for their 2007 Fuel for Life duo, in June…

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Are you alive, part 2

Robin — Tue, 01 Jun 2010 13:38:16 +0000

A new (or just new to me?) promo for Diesel's Fuel for Life fragrances. You can find a 2008 version here.

Iron Man!

Robin — Wed, 05 May 2010 16:01:11 +0000

A short animated promo for Diesel's new Only The Brave Iron Man 2 edition.