Colette, the über-trendy fashion store in central Paris, is actually quite easy to walk right past. It’s a modern shop on the corner of rue St. Honoré, with a small and modest sign on the wall outside. Only the presence of a bouncer at the door (I’m not sure he’d count as a doorman), alerts you to the fact that there’s something a bit different here.
Inside, it’s packed with customers, and even it wasn’t it would still look busy; mannequins (of the plastic kind) people the shop floor at random. The ground floor is devoted to fashion, and Colette intends for you to be positively immersed in that fashion.
Downstairs, there’s a café, which must be excellent, as a dense queue was curling up the stairs to the ground floor at the time of my visit.
However, perfumistas should head upstairs, where there’s yet more fashion, and the perfume department…
Last year, the swanky Parisian boutique Colette arranged for a trio of limited edition unisex fragrances pairing perfumers from Symrise with fashion designers; the result was called “Curated by Colette”. For the fashion design house As Four, 
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