Posted by Robin
on
4 February 2010
You can tell the potential of a celebrity fragrance brand in its first few days in store. This is off-the-chart.
That’s Terry Lundgren, CEO of Macy’s, noting that Beyoncé’s debut fragrance, Heat, is already flying off the shelves.1 Coty, who hopes that Heat will “re-energize the celebrity category”, must be thrilled.2
Heat is a warm fruity musk; it opens on lots of peach-flavored hard candy over midding-dark, nondescript florals, and is a little loud for a few minutes3 (the notes: red vanilla orchid, magnolia, neroli, blush peach, honeysuckle nectar, almond macaroon, crème de musk, sequoia milkwood, tonka bean and amber). After that, it’s softer, easier to wear, although the sweetness never dissipates more than slightly…
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Posted by Robin
on
18 December 2009
Beyoncé Knowles will launch her debut scent, Beyoncé Heat, in February under the tag line “Catch The Fever”. According to a Coty Beauty spokesperson,
We will explore all of the different sides of Beyoncé with future fragrances…
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Posted by Robin
on
17 December 2009
Kim Kardashian’s debut fragrance, Kim Kardashian, will launch in February at Sephora. According to Ms. Kardashian,
I wanted something rich and creamy and sexy, but still youthful…
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Posted by Robin
on
26 October 2009
New at Anthropologie: a collection of six tea-based fragrances under the name A Rather Novel Collection:
Not a travelogue, but a scent-o-logue: each fragrance in this edition was inspired by a different flavor of tea found in one of six global locales…
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Posted by Robin
on
21 January 2009
Perry Ellis has launched Perry Ellis for Women, the feminine counterpart to last year's Perry Ellis for Men.
Perry Ellis for women is described on the Perry Ellis website as…
A modern yet flirty bouquet floral fragrance with a bright introduction and a creamy, woody, dry-down…
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